Bridgestone Successfully Protects Trademark Rights in China

The complaint, which was wholly upheld, was against Guilin Car Wings Car Accessory Co., Ltd for closely resembling the appearance of “car wing” outlets run by Bridgestone Corporation’s Chinese subsidiary.

On June 14, Bridgestone made a request to the bureau to have Guilin Car Wings, which opened the store in Guilin City, Guangxi Zhuang Autonomous Region, change store signs and name. The following day, after the bureau confirmed the breach, the company was ordered to remove and rename its signs and to change the name of the store.

On July 21, the person in charge of overseeing the incident at Bridgestone (China) Investment visited the bureau to confirm the content of the official letters stating that the signs had been taken down and that the store name had been changed from Guilin Car Wings Car Accessory Co. to Guilin Tianyi Car Accessory Co.

Bridgestone Americas will debut the Bandag Virtual Plant Tour at WasteExpo 2024, taking place May 7-9 in Las Vegas, NV. The company said this virtual experience will transport viewers inside a Bandag manufacturing plant to demonstrate the safety, reliability and positive environmental characteristics of retreaded tires.

“The waste and recycling industry has long been a leader in innovation and a space to promote and advance sustainability-focused technologies,” Brian Goldstine, president of retread solutions, Bridgestone Mobility Solutions, said. “Through our new virtual experience, Bridgestone is able to demonstrate the technology, testing and time that goes into producing every Bandag retreaded tire and educate fleets on the importance of more cost-effective and eco-friendly tire solutions, regardless of their location.”