Llanta Man is the alter ego of Uniroyal Hispanic spokesperson Ricardo Rodriguez-Long, and will serve as the focal point of a Spanish language consumer brochure Uniroyal is making available to its dealers in key Hispanic markets.

Rodriguez-Long is a recognized automotive expert and former engine builder for the Toyota racing division. He is also a certified mechanic, a race car driver and editor of automotive magazine Auto a Fondo.

The free brochure was produced in the style of a “historieta,” a Hispanic-style comic book popular in Latin America and Hispanic neighborhoods in the U.S. It will also be downloadable on the Uniroyal Spanish language Web site at www.uniroyal.com/espanol.
 
MNA launched its Uniroyal-focused Manejando Ahorro El Casa (Driving Savings Home) campaign last year with Rodriguez-Long providing tire and automotive advice to Hispanic consumers through TV, radio and print media interviews. The campaign, according to MNA, has resulted in more than 30 million consumer media impressions this year.