Apollo’s Domestic Retail Network Aims at Women

Importantly, the ambience of the showroom also encourages a steady but growing number of women drivers to personally visit this store for a tyre change or recommendation.

According to the company, the initiative has been recognised in the form of a ‘gold award’ in the 2008 In-store Asia Visual Merchandising & Retail Signage Awards in the transportation category. The In-store Asia awards are the country’s most respected recognition in the booming Indian retailing and merchandising sectors. This is the first time that a tyre showroom has been given this coveted award.

The news follows the inauguration of the tyre manufacturer’s new Apollo Tyres dealer showroom in Patiala (Punjab). This event was attended by Apollo Tyres Ltd.’s chief of India operations, Satish Sharma and chief of corporate strategy and marketing, Sunam Sarkar.

“In today’s rapidly evolving retail world, if our customer is used to world-class shopping experiences for almost all other products and services, it is the task of a true market leader to create a similar one for automotive tyres too,” company representatives told Tyres & Accessories. (Tires & Accessories/Staffordshire, U.K.)

Ascot Supply Corporation, based in Newnan, Georgia, has selected Mark Paquette for the newly created position of vice president. In this position, Ascot Supply said Paquette will oversee the growth of the company's products, corporate profitability, manage marketing and advertising and assume many other responsibilities.

He will work under the direction of current President David Kessler and officially begin his new role on June 3. Paquette joined the tire and automotive industry in the early 1980s at his father's tire shop, and his contributions to Mohawk Rubber Sales were instrumental in the company's growth and eventual sale to Myers Tire Supply in 2021, according to Ascot Supply. Paquette eventually was given a promotion to the role of director of operations at Myers Tire Supply.