This new cooperation agreement expands the existing relationship between MF and MEMA that has for many years included promotion of the primary Automechanika show in Frankfurt and a partnership between MF and MEMA in the production of the PAACE Automechanika Mexico show.

Messe Frankfurt will offer MEMA members special turnkey packages in U.S. Pavilions at the Automechanika Moscow, Dubai and Shanghai shows, giving MEMA members easy access to these important growth markets.

“As part of our ongoing efforts to work on our members’ behalf to help them grow their business all over the world, MEMA is pleased to extend our working relationship with Messe Frankfurt,” said Bob McKenna, president and CEO of MEMA. “This agreement builds on our long-standing relationship at the Automechanika Frankfurt event and our collaboration on PAACE Automechanika Mexico, which has resulted in that annual trade show growing to be the largest of its kind in Mexico and Central America,” he added. “This extended agreement will give our members access to three world automotive markets that are experiencing dramatic growth.”

“MEMA has been an important partner for Messe Frankfurt for many years, and this expanded cooperation agreement extends that partnership into these important markets for U.S. aftermarket parts manufacturers,” said David Audrain, president and CEO of Messe Frankfurt, Inc. (Tire Review/Akron)