New Monroe Promotion to Help 'Brake the Bank'

From now through June 30, 2008, qualifying repair providers can receive $25, $50, and $75 Monroe Brakes cash debit cards and 2,000 Tenneco Expert Plus bonus points through the Monroe Brakes “Brake the Bank” scorecard promotion. Each debit card can be used at any of thousands of retail businesses, just like a bank-issued cash card.

Participating shop professionals can qualify to receive a $25 Monroe Brakes debit card for the purchase of 12 sets of Monroe brake pads during the promotional period. Participants purchasing 24 sets of can qualify to receive a $50 card, and those purchasing 36 sets can earn a $75 card. There is no limit on the number of cards a participant can earn during the promotion period.

Tenneco also is offering a special distributor/jobber salesperson program that will award a $50 Monroe Brakes debit card to participants who sell 50 sets of Monroe brake pads through June 30, 2008.

“Last year’s promotional programs helped make Monroe Brakes an extremely popular choice among repair providers,” said Sheryl Bomia, North American aftermarket programs manager for Tenneco. “Now that aftermarket professionals have seen the exceptional quality and performance of our brake products, they can earn even greater rewards in 2008.”

Unlike brake products from some other manufacturers, Monroe Brakes are packaged with noise-elimination clips, hardware, moly-based lube, and OE-style wire wear sensors (most applications) to help technicians perform faster, more complete brake repairs, the company said.

For additional information regarding the “Brake the Bank” promotion and Monroe brakes product line, please contact your Monroe brakes supplier or visit www.monroebrakes.com. (Tire Review/Akron)

Ascot Supply Corporation, based in Newnan, Georgia, has selected Mark Paquette for the newly created position of vice president. In this position, Ascot Supply said Paquette will oversee the growth of the company's products, corporate profitability, manage marketing and advertising and assume many other responsibilities.

He will work under the direction of current President David Kessler and officially begin his new role on June 3. Paquette joined the tire and automotive industry in the early 1980s at his father's tire shop, and his contributions to Mohawk Rubber Sales were instrumental in the company's growth and eventual sale to Myers Tire Supply in 2021, according to Ascot Supply. Paquette eventually was given a promotion to the role of director of operations at Myers Tire Supply.