Firestone Brand Hits the Bigs

Bridgestone/Firestone North American Tire’s Firestone brand will serve as a sponsor for Major League Baseball’s opening week and key events, including the World Series.

Published: March 26, 2008

BFNAT signed a deal with Fox Sports Network to place the Firestone brand on the network’s MLB opening week coverage.

During opening day and opening week festivities, the Firestone brand will be a presenting sponsor of the 25 MLB teams featured on Fox Sports Network affiliates. The brand will be featured in more than 2,200 30-second advertisements during MLB programming.

In addition, Firestone brand ads will appear in game-day programs for 29 U.S.-based MLB teams, and in programs for the MLB All-Star Game, the National League Championship Series, the American League Championship Series and the World Series. The Firestone logo will also appear during televised games and highlighted in a custom, animated Fox Box “Leaders” feature. (Tire Review/Akron)

BKT celebrates International Day of Sport for Development and Peace

BKT said it has made an effort to show a commitment to supporting sports through multiple initiatives, partnerships and sponsorships.

By Christian Hinton

Published: May 1, 2024

During International Day of Sport for Development and Peace on April 6, BKT highlighted the role of sport as a catalyst for social inclusion, health and well-being. Over the years, BKT said it has made an effort to show a commitment to supporting sports through multiple initiatives, partnerships and sponsorships.