The company hired former Denman marketing chief James Tuschner as its new marketing director.
Alliance also hired Michael Aguon to serve as its new eastern region territory manager. Aguon was most recently with Bridgestone Americas.
“James’ skills and his deep understanding of what manufacturers, distributors and dealers can do to create win-win opportunities makes him an outstanding asset to our team,” Alliance president Manny Cicero said of Tuschner’s hiring. “He is helping us establish a new warehouse in the United States, create new strategies with innovative dealers and distributors, and broaden Alliance’s footprint in North America.” (Tire Review/Akron)