Michelin Slashes Costs - Tire Review Magazine

Michelin Slashes Costs

(Forbes) The auto sector's troubles are deflating profits at Groupe Michelin, but the company is holding out hope that demand for its tires will pick up in the second half of the year as it slashes costs.

The French tiremaker said Friday that sales had fallen 2.9% in 2008, and 16.0% in the last quarter. Net income fell 53.8%, to 357 million euros ($459.4 million) in 2008 compared with 774 million euros ($996 million) a year earlier. The firm’s chief executive told Forbes that Michelin would slice its capital expediture in half in order to deal with the downturn.

“We plan to reduce our investment to 700 million euros ($902.5 million), or 50.0% of our average 1.8 billion euros ($2.3 billion) annual capital expenditure, a move that will help us protect our cash position during this crisis," CEO Michel Rollier said, adding that the company would also postpone some projects.

Michelin forecast the market for tires to remain depressed in the first half of this year, but said demand might pick up after that. "Tire markets will remain well below prior-year levels in the first half, before firming up as replacement market inventories are replenished and business activity begins to recover,” Michelin said. It will propose paying a 1 euro ($1.29) per share dividend for 2008.

Last year, the company had to cut back operations as it faced costs of nearly of nearly 150.0 million euros ($209.0 million) in the fourth quarter, and it also increased prices.

On Friday, Rollier said he expected lower raw-material prices, meaning last year’s price increases by Michelin would help boost profits. He ruled out any significant price increases for the first half of this year, though: “We have done all the major price increases in 2008 and have achieved what we needed from that. There isn’t going to be any significant price increase. We are going to stick to the prices we have.” (Tire Review/Akron)

You May Also Like

Apollo Tyres begins Piccadilly marketing for Vredestein Ultrac Pro tire

The animation will include periodic takeovers of the entire digital Piccadilly Circus billboard, which is the largest digital advertising display in Europe.

Vredestein_Apollo-marketing-display-1400

Apollo Tyres commenced a pan-European out-of-home (OOH) marketing drive for its new Vredestein Ultrac Pro summer tire. The campaign kicked off with an animated display on the Piccadilly Lights advertising board at Piccadilly Circus in London, UK. Visible to onlookers 24 hours per day, the animation will include periodic takeovers of the entire digital Piccadilly Circus billboard, which is the largest digital advertising display in Europe.

GRI ‘Green x Circle’ initiative in Sri Lanka meant to empower women

The company said these endeavors aimed to address diverse needs of the community, focusing on both women empowerment and youth motivation.

GRI-Empowering-Women
Gallery: Turbo Wholesale Tire open house

Highlights from this year’s annual Turbo Wholesale Tires open house event, which featured a trade show, dinner and buyers event.

Turbo-Wholesale-Tires-open-house-raffle
Ascot Supply Corp. promotes Mark Paquette to vice president

Paquette will work under the direction of current President David Kessler and officially begin his new role on June 3.

Mark-Paquette-Ascot-Supply
TIA applauds EPA study on crumb rubber infill for sports

The study concluded that differences in measurements between players using fields with crumb rubber infill and those using grass fields were negligible.

Roy-Littlefield

Other Posts

Apollo Tyres commissions new tulip variant for 15th anniversary of Vredestein acquisition

The “Kanwar Tulip” has purple petals, which Apollo executives say echo the primary hue of the Apollo Tyres logo.

apollo-tyres-tulip-variant-vredestein
Continental celebrates U.S. tire manufacturing plant anniversaries

Continental is celebrating five years in Clinton, MS, 10 years in Sumter, SC and 50 years in Mount Vernon, IL plants.

Continental_clinton-manufacturing-plant
Goodyear recalls certain G622 RSD, size 225/70R19.5 tires

According to NHTSA, affected tires contain a tire identification number (TIN) that is missing the four-digit week and year code mark.

Recall
Falken Tires team takes second at the 2024 East vs. West vs. Texas W.E. Rock Championship Rock Crawling Series

George and Lora Leyner took second-place at the 2024 East vs. West vs. Texas W.E. Rock Championship Rock Crawling Series event.

Falken-racing-rock-crawling-1400