Rotary, Chief Part of Vehicle Service Group - Tire Review Magazine

Rotary, Chief Part of Vehicle Service Group

In a move designed to better serve customers in the vehicle service and repair markets, and leverage inherent scale and technology, Rotary and Chief Automotive’s parent company, Dover Industrial Products, has formed Vehicle Service Group (VSG).

“This newly formed group will greatly enhance our ability to provide superior levels of service and support to our automotive customers while leveraging the company’s facilities, personnel and resources,” said Tom Giacomini, Dover’s president and CEO.

VSG will be located in Madison, Ind., the current location of Rotary’s world headquarters and North American manufacturing facility. To further strengthen the positioning and synergy of the new group, Chief will relocate its operations to Madison from its current Grand Island, Neb., location.

“By blending Chief’s product portfolio, service philosophy and training capabilities with Rotary’s existing family of lift brands, the newly formed VSG will be a stronger, more dynamic and diverse leader in the vehicle service industry,” according to Dover.

The creation of VSG will also allow the companies to further leverage a global manufacturing footprint into the collision repair market. In addition to its North American manufacturing facility, Rotary maintains additional ISO 9001 certified plants in Asia and Europe, according to the company. (Tire Review/Akron)

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