Yokohama Tire Adds Chris Forsberg to Off-Road Team

Yokohama Tire Adds Chris Forsberg to Off-Road Team

Yokohama added drift champion Chris Forsberg to its off-road racing team, which will compete on Geolandar tires.

Yokohama Tire has added Chris Forsberg to its off-road team. Forsberg Racing, led by the three-time Formula Drift champion, will race on Yokohama’s Geolandar tires. The Yokohama/Forsberg Racing Off-Road partnership kicked off at the Yokohama Norra 500, Oct. 19-22. Forsberg competed with Team Yokohama member Leticia Bufoni in a production-class 2023 Nissan Frontier PRO-4X modified with all-new NISMO off-road parts on Geolandar M/T G003 tires.

“Chris is such a talented driver,” Andrew Briggs, Yokohama Tire’s vice president of marketing & product management, said. “Being part of this off-road effort along with his other partners like Nissan and NISMO Off-Road is a powerful combination.”

Yokohama is also the title sponsor of the Yokohama Norra 500. The two-day race runs from Ensenada, BC, Mexico, to San Felipe. Yokohama highlighted its Geolandar tire line at the event, including the M/T G003 mud-terrain tire.

You May Also Like

Radar Tires signs multi-year contract with Singapore Golf Association

Omni United said this partnership with SGA is part of its commitment to nurturing upcoming talent in Singapore.

Radar-Tyres-SGA

Omni United, under its flagship, Radar Tires brand, has signed a multi-year contract with the Singapore Golf Association (SGA). Under this partnership, touring professionals who have previously represented Singapore at an elite amateur level and recently turned professional will receive financial support for their training and competition-related expenses as they embark on the early stages of their professional careers, Omni United said.

Yokohama to supply Geolandar tires as OE on Toyota Land Cruiser SUVs

Geolandar X-CV and Geolandar A/T G31 tires are being supplied for the 250 series Land Cruiser.

Yokohama-Geolander
Apollo Tyres begins Piccadilly marketing for Vredestein Ultrac Pro tire

The animation will include periodic takeovers of the entire digital Piccadilly Circus billboard, which is the largest digital advertising display in Europe.

Vredestein_Apollo-marketing-display-1400
GRI ‘Green x Circle’ initiative in Sri Lanka meant to empower women

The company said these endeavors aimed to address diverse needs of the community, focusing on both women empowerment and youth motivation.

GRI-Empowering-Women
Gallery: Turbo Wholesale Tire open house

Highlights from this year’s annual Turbo Wholesale Tires open house event, which featured a trade show, dinner and buyers event.

Turbo-Wholesale-Tires-open-house-raffle

Other Posts

Ascot Supply Corp. promotes Mark Paquette to vice president

Paquette will work under the direction of current President David Kessler and officially begin his new role on June 3.

Mark-Paquette-Ascot-Supply
TIA applauds EPA study on crumb rubber infill for sports

The study concluded that differences in measurements between players using fields with crumb rubber infill and those using grass fields were negligible.

Roy-Littlefield
Apollo Tyres commissions new tulip variant for 15th anniversary of Vredestein acquisition

The “Kanwar Tulip” has purple petals, which Apollo executives say echo the primary hue of the Apollo Tyres logo.

apollo-tyres-tulip-variant-vredestein
Continental celebrates U.S. tire manufacturing plant anniversaries

Continental is celebrating five years in Clinton, MS, 10 years in Sumter, SC and 50 years in Mount Vernon, IL plants.

Continental_clinton-manufacturing-plant