Using Race Tires as a Proving Ground & Selling Tool  

Using Race Tires as a Proving Ground & Selling Tool  

Giti Tire USA’s director of tire development and product marketing talks race tire technology and GT Radial's Formula Drift partnership.

A cloud of smoke arises from the GT Radial Champiro SX2 RS tires as Formula Drift Driver Odi Bakchis brakes to a halt. The tires are hot and worn after a few laps drifting, but they’ve kept Odi on the track for the full afternoon. So, what does in to the technological marvel that is race tires?

To answer this, David Poling, Giti Tire USA’s director of tire development and product marketing, sits down with us on this episode of What’s Treading with Tire Review, presented by AAPEX. Dave not only explains the technology that goes into race tires, but also how GT Radial’s tires for Formula Drift are built for the conditions and how this racing circuit serves as a proving ground for the company’s technology at a dealer’s counter.

EPISODE OVERVIEW

  • How motorsports is the ultimate proving ground for tire technology (1:02)
  • The history behind GT Radial’s Formula Drift partnership (2:15)
  • What GT Radial need to consider in making a tire for Formula Drift (5:55)
  • How GT Radial’s Formula Drift partnership influences its brand awareness and can be a selling point for dealers at the counter (9:00)
  • Ways race tire technology can influence the compounding and construction of other performance tires (12:22)
  • Major advances in race tire technology in the market today (17:22)

Subscribe to the audio podcast on Apple PodcastsSpotify and Google Podcasts and find the video version on YouTube. 

You May Also Like

Prepare your tire shop for the future

You have an opportunity to capture extra profits and future-proof your business.

TR-Continental-shopprep

Every day, sci-fi movies are looking more like reality. We can access all of human knowledge with our phones, can answer calls from our watches, and ride in self-driving vehicles to get us from point A to B.

The future is here in the automotive world, too. With more aging vehicles on the road and owners wanting to maximize service life, demand for vehicle repairs is rising. This presents an opportunity for tire dealers to capture extra profits and future-proof their businesses amid changes coming to the automotive industry. Are you “future-proofed” and ready to face the realities of a new world?

MatraX Tyres on navigating the diverse needs of the U.S. marketplace

We talk about how MatraX Tyres is adapting its products for U.S. customers and the challenges associated with U.S. distribution.

WT-YT-matraXtire-1400
Continental Tire’s lessons learned from over 120 years of retreading

John Cox, head of retread truck tires Americas, discusses retread market trends in 2024 and the importance of tire dealers advising their fleet customers on the benefits of retreading.

WT-YT-Continental-Retread-1400
Omni United CEO: How tire manufacturers can drive dealer profits in diverse markets

G.S. Sareen tells us how Omni United helps tire dealers make money by focusing on the most important tire design attributes to consumers.

WT-YT-omni-1400
Ralson Tire on how commercial tire dealers are adapting to the market in 2024

Things are already looking up for commercial tire dealers in 2024, and it isn’t by accident.

WT-ralson-tire-1400

Other Posts

Gallery: Turbo Wholesale Tire open house

Highlights from this year’s annual Turbo Wholesale Tires open house event, which featured a trade show, dinner and buyers event.

Turbo-Wholesale-Tires-open-house-raffle
Gallery: Yokohama debuts new Geolandar A/T4 tire in Horseshoe Bay, TX

Tire Review Editor David Sickels put the new A/T tire through its paces through mud, gravel, giant rocks, deep water and more.

Yokohama-AT4-Closeup
Turbo Wholesale Tires introduces Lexani Volt-EC EV tire at annual open house

The open house also featured a trade show, a buyers event and dinner for dealers part of the Turbo Wholesale Tires group.

Turbo-Tire-Trade-Show-Phillip-K-Todd
How supplier partnerships move sustainability forward in commercial transportation

The right tires can contribute to significant forward sustainable progress for commercial fleets.

michelin-dtna-tires-1400