Yokohama Geolandar Coming OE Mitsubishi Outlander SUVs

Yokohama Geolandar Coming OE Mitsubishi Outlander SUVs

The Yokohama Rubber Co., Ltd., is now supplying its Geolandar X-CV as original equipment (OE) for Mitsubishi Motors Corporation’s new Outlander SUVs. Yokohama Rubber began supplying the Geolandar X-CV tires used on Outlander gasoline models in July 2021, and shipments of the tires for PHEV models to be introduced in Japan, Australia and other countries began in November this year. The SUVs are being fitted with 235/60R18 103H size tires.

While contributing to the Outlander’s maneuverability, the Geolandar X-CV tires deliver high steering stability and sharply reduced rolling resistance that further enhance the environmental benefits of PHEVs. In addition, a newly optimized tire pattern helps improve fuel efficiency, Yokohama said.

The Geolandar X-CV being supplied for Outlanders is based on the previously developed Geolandar X-CV tire sold on the replacement tire market, the company said. The tire represents a new dimension in highway terrain tires developed for high-performance crossover SUVs that have increasingly focused on high-speed performance and maneuverability in recent years, according to Yokohama.

Under Yokohama Rubber’s current medium-term management plan, Yokohama Transformation 2023, the consumer tire business aims to maximize the sales ratios of high-value-added Yokohama tires, namely its global flagship Advan brand, the Geolandar brand of tires for SUVs and pickup trucks and various winter tires, Yokohama said. One of the key initiatives being implemented under this strategy is the expansion of Advan and Geolandar tires as original equipment on new cars.

You May Also Like

Atturo Tire secures Cubs Radio sponsorship for 2024 season

In addition to the in-game sponsorship of stolen bases, Atturo will run audio commercials during game day broadcasts throughout the season.

Cubs-Atturo-sponsorship

Atturo Tire has joined with Cubs Radio to reach the Midwest baseball audience. For the entire 2024 Major League Baseball season, Atturo Tire said it will be mentioned in game as the sponsor each time the Cubs steal a base. In addition to the in-game sponsorship of stolen bases, Atturo will run audio commercials during game day broadcasts throughout the season.

RNR Tire Express opens nominations for 2024 Mother’s Day Giveaway

This year’s event includes $100,000 in prizes, as well as a new 2024 Buick Encore for one select nominee.

RNR-Mothers-Day-giveaway
Two Chapel Hill Tire locations earn the Blue Seal of Excellence

The Blue Seal of Excellence is a mark of distinction bestowed by the National Institute for Automotive Service Excellence (ASE).

Chapel-Hill-Tire-Atlantic-Avenue-in-Raleigh
Ascenso now accepting submissions for Farm Service Truck Technician Program

Eligible nominees are agriculture, construction and industrial tire technicians with at least five years of service in the US.

Ascenso-Technician-Recognition-2024-Logo
McCarthy Tire Service opens commercial wheel refreshing facility

According to the company, the facility has the ability to refinish over 1,000 wheels per day.

McCarthy-Tire-wheel-refreshing-facility

Other Posts

Bartec TPMS adds Joe Miller to its field service team

Miller previously spent four years with Snap-on as an equipment specialist, and most recently with GPC/NAPA at the St. Louis company-owned auto parts stores.

Joe-Miller-Bartec
TBC promotes Don Byrd to president and CEO

Byrd joined TBC in April 2018 as executive vice president of TBC and president & COO of National Tire Wholesale (NTW).

Don-Byrd-TBC-1400
Yokohama Rubber partners with Haupt Racing Team

Yokohama Rubber said it is aiming for victories at the Nürburgring 24-Hour Race and Nürburgring Langstrecken Serie (NLS) with Advan tires.

Yokohama-HRT-Advan
Discount Tire strikes sponsorship deal with the Los Angeles Angels

The sponsorship will run for the entire 2024 season in conjunction with the Los Angeles Angels.

Discount-Tire-LA-Angels