This year, Hercules Tires' sales team took a total of 50 dealers over a span of a week and a half to test out three light truck tires in Moab, Utah. Take a look at photos from the ride-and-drive.
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Over a span of a week and a half, Hercules Tires welcomed a total of 50 dealers over three groups to test out its Terra Trac AT X-Venture, Terra Trac M/T and Terra Trac T/G Max tires for SUVs and light trucks on two trails in Moab, Utah, during its product evaluation ride-and-drive event. Groups navigated the slick, rocky and muddy terrain of Moab’s Hell’s Revenge and Poison Spider Mesa trails.
One day prior to hitting the trails, dealers were given an overview of Hercules Tires product by Steven Liu, senior director of proprietary brands. Liu discussed the stand-out features of its Terra Trac AT X-Venture and Terra Trac AT X-Journey, for CUVs, as well as the history and new innovations behind Hercules’ Terra Trac M/T and Terra Trac T/G Max tires.
Tekmetric recently introduced Tekmetric Tire Suite, which it said streamlines tire management for auto repair and tire shops alike. The Tekmetric Tire Suite integrates tire management tasks within the Tekmetric software, the company said. With the add-on, shops can send Department of Transportation (DOT) identification and access tire specifications all without leaving the Tekmetric app.