Gene’s Wholesale Tire in Niagra Falls, New York is celebrating 50 years in business, the Niagra Gazette reports. 

Gene’s Wholesale Tire was founded in 1968 by Gene Colluci, Sr, according to the company’s website. His son, Gene, Jr. took over the business in 1994 and has become a leader in the community of Niagara Falls, New York.

Gene Jr. serves as president of the Town of Niagara Business and Professional Association, the company’s website says. He has also taken his business, located at 2924 Military Road, across the border to serve customers from the St. Catharines in Ontario and online to reach more customers.

The business sells tire brands including Michelin, Bridgestone, Goodyear, Firestone, BFGoodrich, Uniroyal, Continental, General and more.