IMI Products has launched a redesigned website, which is focused on providing solution information to fleets’ toughest challenges and being a resource for the entire commercial trucking industry.
New, interactive elements give visitors an advanced digital experience. Some elements include: a 3D-rendered truck that moves with the drag of a mouse, allowing users to see the truck from all angles and read text callouts; a section to discover sealant solutions personalized to a user’s needs; and a swipe-through wheel image that demonstrates the life of a steel wheel being refinished. Each IMI brand section of the website houses information on solution performance, FAQs, downloadable resources, and product information. The new navigation style facilitates a seamless transition between solutions, and the mobile-responsivity of the website supports visitors across multiple user platforms.
“I think great website design goes beyond aesthetics,” says Faith Bramlet, marketing director at IMI. “The goal was to evolve our digital landscape into a more cohesive and aligned experience that better communicates what our company does. Human-centered design is a creative approach to problem solving, and it’s what we do at IMI. We understand a user’s experience on a website and that the modern visitor doesn’t really want to talk to someone until they are ready. We intentionally designed new site elements that will empower users to perform self-selected actions, allowing them to find quick answers to questions they may have through informative and relevant content.”
IMI also dedicated a large section of the website to its blog content, centered around industry insights and articles on fleet pain-points; this section intends to be a wide-ranging resource for industry professionals. Existing blog posts from the previous website have been transferred and new articles will continue to be uploaded on a regular basis. There is also a consolidated area of the site dedicated to testimonials and success stories where users can watch testimonial videos, read customer quotes, and download case studies.
For IMI Dealer and Distributor Partners, there is a link to the IMI Partner Portal located in the navigation of the website. This portal holds various sales and marketing tools as well as training resources for IMI Flexx, Milcure, STS Sealant brands and Checkpoint. And for IMI’s international partners, there is a new section of the website dedicated to the IMI GmbH.
“The purpose of our new website is to provide a go-to resource for our fleet customers to help their operations be more profitable,” said IMI President and CEO Bob Fogal, Jr. “It’s a tool that gives fleets a great deal of educational information, pointing them toward solutions to the challenges that they face in maintaining safety and productivity while managing costs. Our 45 years of experience gained in working with both fleets and the commercial tire dealers who service them, make the tire/wheel and fuel saving content on our new website very useful.”
The new website is up and running and accessible at the same address: www.imiproducts.com.
Content on IMI’s new website will be updated on a regular basis with news of product launches, business activity, corporate milestones, events, and press releases. Visitors are encouraged to explore the website and keep up to date on new blog posts at https://www.imiproducts.com/blog/.
