Yokohama Tire Corp. has teamed up with Nitro Circus to spotlight its Geolandar line of light truck tires. Yokohama is now the exclusive tire of the Nitro Circus Live Tour in the United States.

Inspired by the Nitro Circus television show created by Travis Pastrana, Nitro Circus Live is an action sports show featuring the world’s best athletes in FMX, BMX, Skate and more. The 2017 U.S. Nitro Circus Live Tour starts June 3 in Ames, Iowa.

“With their huge tricks and daredevil stunts, Nitro Circus athletes push themselves to new levels of performance, much like our Geolandar tires,” said Fardad Niknam, Yokohama Tire director of LTR segment development. “Nitro Circus is pure, high-voltage action, and so are the fans – that’s what made us want to partner with them.”