Babcox Media, the parent company of Tire Review magazine, has announced the launch of Telematics Talk, the latest media platform within the company’s extensive portfolio of brands.
Featuring a website (www.telematicstalk.com) and weekly eNewsletter, Telematics Talk focuses exclusively on the burgeoning telematics industry. Telematics refers to vehicle systems that allow or facilitate the transmission of computerized information or data. According to a recent report from ABI Research, the penetration of safety and security telematics solutions in new vehicles will increase from 10.2% in 2012 to 49% in 2017.
“As the need for trusted information on this growing industry segment becomes more apparent, Babcox Media is excited to comprehensively cover developments in the automotive and fleet telematics space on a daily basis,” said Mike Maleski, Publisher of Telematics Talk. “In a recent survey conducted by BabcoxData, the research and analysis division of Babcox Media, findings indicated that nearly 90% of respondents were interested in learning more about telematics. With the launch of Telematics Talk we will fill that void.”
Telematics Talk officially launches today. The website and eNewsletter will feature contributed content from industry bloggers as well as from experienced journalists and editors from across Babcox Media’s other brands, including Fleet Equipment, Tire Review, Brake & Front End, Underhood Service and ImportCar. Telematics-specific content will be available to readers in the form of bylined articles, videos, executive interviews, infographics, blog posts, white papers and webinars.
To view the new website and to sign up for the weekly newsletter, visit www.telematicstalk.com.
For information on advertising or to download a media kit, visit www.babcox.com or contact Mike Maleski at [email protected].
Press release submissions and editorial inquiries can be sent to [email protected].
