Continental has released the new aftermarket theme, “We Get It!” in order to emphasize its its commitment to “Elite” automotive technicians.
“Automotive technicians are highly trained, dedicated professionals, requiring years of schooling and on-the-job experience to become trustworthy experts in their field,” said Tom Lee, Continental’s marketing manager for its North American aftermarket business. “And at Continental, we get it. That’s why we are reemphasizing our commitment to these individuals and the work they perform on a daily basis.”
The “We Get It!” theme highlights the Continental Elite aftermarket products and its OE-quality parts and accessories that are up to the standards technicians support, Conti said.
Continental will reinforce the “We Get It” theme throughout the remainder of 2016 and 2017 with advertising and other information available in print, electronically and social media. Additionally, Conti will include a new aftermarket handbook and a new catalog for timing kit products.
For additional information, visit continental-elite.com.
