Andrew Hoit has joined Tireco Inc. as the company’s vice president of sales and marketing for its national brands division.
“We are very excited to welcome Andrew to the Tireco family. He is a proven leader who will help drive program development, performance, and client engagement to support TIRECO’s mission and core values. Throughout his career, Andrew has demonstrated his ability to create and lead successful teams across various disciplines and regions while building performance acumen within his teams,” ,” said Victor Li, Tireco’s executive vice president. “With his leadership along with his strong marketing and brand building experience, Andrew will help us achieve our goal of becoming the premier private brand program of choice in the industry.”
Prior to joining Tireco, Hoit served as vice president of sales at Falken Tire Corp. Hoit has also held positions with NTW and Sears Holding Co.
In his new role with Tireco, Hoit will help expand Tireco’s presence in North America.
“We really want to start to build our brands and our portfolio and increasing the value for dealers,” Hoit told Tire Review.
There are several new product lines set to launch in 2017 and the company will be updating its marketing strategy for next year, Hoit shared.
