Trico Launches Spring Advertising Campaign

Published: March 4, 2016

Trico Products Corp. has launched the “Storm the Court” national advertising campaign for its Trico wiper blade products.

The spring campaign will coincide with the NCAA basketball tournament, and Trico will run geographically targeted advertising on radio, mobile, Web and Facebook throughout the season.

Trico will also run a series of print advertisements in the NCAA Souvenir Program Guides and banner ads on CBSSports.com and ESPN.com.

In addition to advertising, the “Storm the Court” campaign will also include an enter-to-win sweepstakes where consumers have the chance to win one of 64 sets of Trico Force wiper blades.

For more information on the campaign, visit tricowipers.com/stormthecourt.

BKT celebrates International Day of Sport for Development and Peace

BKT said it has made an effort to show a commitment to supporting sports through multiple initiatives, partnerships and sponsorships.

By Christian Hinton

Published: May 1, 2024

During International Day of Sport for Development and Peace on April 6, BKT highlighted the role of sport as a catalyst for social inclusion, health and well-being. Over the years, BKT said it has made an effort to show a commitment to supporting sports through multiple initiatives, partnerships and sponsorships.