Tire’s Warehouse Inc. hosted an open house event for customers at its distribution center in Union City, Calif., in celebration of TWI’s sixth location in California.

“It was important for us to thank all of our customers as they are the integral part of our expansion”, said Ken Hsu, director of marketing for TWI. “The expansion to Northern California is a milestone for the company and we wanted to celebrate it with a fun and rewarding afternoon with our customers.”

At the event, attendees visited booth displays from TWI’s major brand tire suppliers and were engaged in interactive activities. Attendees also enjoyed car show displays, gourmet food trucks and a tire-buying event that offered special discounts. Additionally, tire purchases entered participants into a raffle for prizes such as high-end electronics, sporting event tickets and luxury branded bags.

Tire’s Warehouse Inc. has a fleet of more than 90 trucks that provides service to the California and Nevada market twice a day.