Nexen Tire America Inc. is giving away $10,000 to winners of its first College Hoops Challenge.

Contestants can compete for the top prize by selecting winners in the College Basketball Championship Tournament, taking place later in March.

“Our goal is to have the industry buzzing during the month of March and to have Nexen at the center of it all,” said Nexen’s Director of Marketing Kyle Roberts. “We felt building this promotion around one of the biggest sports events of the year would be a great way to elevate our brand awareness both within the industry and with the general public.”

The contest is open to the general public. Visit nexentireusa.com/hoops by March 16 to register for Nexen’s College Hoops Challenge.

Additional prizes, ranging from $500 to $2,500, will be award to the top five finishers, according to Nexen.