Franklin, Tenn.-based CTP Transportation Products, a producer of specialty tires, wheels and industrial belts, has changed its name to The Carlstar Group LLC, effective immediately.
The new name combines the heritage of the Carlisle brand, while reflecting a focus on future growth, said the company. Simultaneously, Carlstar will launch a new corporate logo and brand identity.
“The Carlisle brand has been built over a period nearing a century and will continue to be recognized as a leading brand in the specialty tire and wheel and power transmission markets,” said Kevin Forster, CEO of The Carlstar Group. “We are proud to now have the Carlisle brand, as well as ITP, Black Rock, Unique, Cragar and Ultimax brands under the corporate ownership of The Carlstar Group as we enter the second century of our company.”
The corporate name conversion does not impact the company’s ownership or structure, according to a statement from the company. Additionally, The Carlstar Group will continue to be a stand-alone company owned by American Industrial Partners, a private equity firm.
