Porsche Cars North America named Michelin North America Inc. the official tire partner of its Porsche Experience Centers, which are slated to open this year in Atlanta and then later in Los Angeles. The centers will allow one-on-one instruction on Porsche test track modules and off-road courses that are purpose-built to demonstrate Porsche engineering, according to Porsche.
“This is an innovative approach and we are excited to have Michelin onboard as our long standing partner,” said Andre Oosthuizen, vice president of marketing for Porsche Cars North America. “Automotive enthusiasts can experience Porsche and Michelin at their best in a controlled dynamic environment.”
The Porsche Experience Centers will feature a wide range of driving experiences as well as a Human Performance Center, Driving Simulators, a fine dining restaurant and business meeting facilities. Porsche expects to use the 911, Boxster, Cayman, Cayenne, Macan and Panamera on site.
“The Michelin and Porsche relationship offers an incredible history of innovation and technological development that goes back decades,” said Pierre Barrard, director of marketing, Michelin North America. “The Porsche Experience Center will provide consumers an opportunity to see this partnership first hand as they push the limits of their abilities and experience these amazing vehicles.”
In addition to Michelin-shoed Porsche vehicles, the Michelin Man will be present throughout the venue. Porsche plans to also feature the Michelin Man at an air inflation station and feature the Michelin logo on track signage and on vehicles.
