Tire Pros, a subsidiary of American Tire Distributors, has named Wes Stephenson as its new vice president of operations. In this position, he will be responsible for marketing, training and program development, according to Tire Pros.
“Wes brings proven retail, franchise, and marketing leadership with him as he steps into this new role,” said Dan Brown, president of Tire Pros. “Our Tire Pros franchise is all about retail and bringing added resources and support to the nation’s family-owned independent tire dealer. Having been a multi-store independent dealer himself, Wes relates very well to the challenges and opportunities facing today’s independent dealer.
Previously Stephenson worked as director of business development at ATD’s Salt Lake City distribution center. Under his direction, the Salt Lake center was recognized at ATD’s 2014 Leadership Conference with three top-achievement awards and Stephenson was a finalist for the prestigious President’s Cup award, ATD said.
Stephenson has also spent 23 years as a partner in 13 franchised retail tire stores in Las Vegas. He’s also served on the board of directors for TIA and brings experience in marketing and advertising from his partnership in an aftermarket ad agency.
