Michelin has joined 14 other companies in sponsoring Brazil’s national soccer team. This is the first time Michelin has invested in a sports sponsorship outside of motorsport activities.
The five-year deal was announced at the Brazilian Football Confederation (CBF) headquarters in Rio de Janeiro on Wednesday, Sept. 3.
The companies said this decision is a response to significant inflation.
Effective starting in May, Mitas and Trelleborg will adjust prices globally, with an increase of up to 5% across all segments. The company said this decision is a response to significant inflation experienced over the past two years, coupled with rising costs of raw materials, as well as increased inbound logistics expenses. Specific details regarding the actual increase will be communicated directly to customers by Mitas/Trelleborg representatives in each market.
BKT said it has made an effort to show a commitment to supporting sports through multiple initiatives, partnerships and sponsorships.
Yoshi is also commercializing its mobile EV charging platform to address EV fleet charging challenges.
Chariarse has extensive experience in his field, working as a commercial truck field engineer in the tire industry for the past 21 years.
The Bandag Virtual Plant Tour is an internet browser-based experience that provides a step-by-step walkthrough of Bandag’s retreading process.
The right tires can contribute to significant forward sustainable progress for commercial fleets.
To better understand commercial tire expectations for the remainder of the year, Tire Review recently sat down with Pierluigi Cumo, VP of B2B products at Michelin North America.
Giti Tire said it has been a supporter of education, organized farmer’s markets and participated in community food drives.
In addition to the in-game sponsorship of stolen bases, Atturo will run audio commercials during game day broadcasts throughout the season.
