Ford to Sponsor Bowl Game

Published: August 27, 2014

Ford Motor Co. signed a multiyear agreement with the Detroit Lions for its Quick Lane Tire & Auto Center to sponsor a college football bowl game. The Quick Lane Bowl will take place annually at Ford Field in Detroit.

“We are delighted to have the opportunity to help kick off a new football tradition,” said Frederiek Toney, a vice president at Ford. “With more than 700 Quick Lanes available in communities across the U.S., we’re hoping to continue to raise awareness among consumers about the fast service, value and convenience our Quick Lane Tire & Auto Center delivers.”

The Quick Lane Bowl will feature teams from the Big Ten Conference and Atlantic Coast Conference. This year’s game is scheduled for Dec. 26 at 4:30 p.m. and will air nationally on ESPN.

TBC Corp. employee children enjoy ‘Take Your Child to Work Day’

The kids had a jam-packed day learning about tires, and even ate lunch with the company’s new CEO, Don Byrd.

By David Sickels

David Sickels is the Editor of Tire Review. He has a history of working in the media, marketing and automotive industries in both print and online.

Published: May 1, 2024

At one of its South Florida NTW distribution centers, as well as TBC Corp.'s Palm Beach Gardens corporate offices, TBC employees recently had the opportunity to show their children the ins and outs of the company's role in the tire industry during "Take Your Child to Work Day." The kids had a jam-packed day learning about tires, taking photos, doing media research, and even eating lunch with the company's new CEO, Don Byrd.

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