The 2014 Expert Plus service dealer loyalty program from Tenneco is offering a complete marketing and promotional package, created to help automotive service businesses increase their share of the undercar service market.
“This year’s Expert Plus Program certainly makes it easier to become a leader in ride and emissions control sales,” said Sheryl Bomia, North American aftermarket programs manager. “The 2014 package includes a full year of consumer-driven promotions, sales incentives, training programs and an array of attractive merchandising products that are only available to members.”
Enrollment for the annual program is $99. All of the program’s promotions are available only to members of the Expert Plus program.
The 2014 Expert Plus package – which prominently includes a new Monroe counter stool – has increased emphasis on training, incentives and consumer promotions.
The Expert Plus marketing package features a valuable Expert Plus “preferred customer” rebate book. The coupon book allows service professionals to extend promotional offers for Tenneco products beyond the standard promotional periods and is available for premium ride and emission control products.
Each Expert Plus kit contains merchandising elements to drive sales and promote the Monroe and Walker brands, including a Walker catalytic converter product booklet; Monroe OESpectrum molded floor mat; an educational Walker emissions control wall chart; branded appointment calendar and other key point-of-sale materials. Expert Plus members also are prominently featured in the Dealer Locator sections of the Monroe and Walker websites.
