ASA InfoExpo Conference a Success - Tire Review Magazine

ASA InfoExpo Conference a Success

The recent 16th annual ASA Automotive Systems InfoExpo broke attendance records, making it the largest and most successful event to date, according to the company. The five-day event, from Sept. 21- 25, at the Sheraton Music City Hotel in Nashville, had more than 150 attendees representing more than 800 tire dealer locations.

Highlighting the event, ASA recognized Brahler’s Truckers Supply of Jacksonville, Ill., as its Dealer of the Year winner.

“ASA understands that the driving force behind the value and ongoing success of our software is our customers and their contributions,” said Ken Halle, president of ASA Automotive Systems. “We strive to highlight the importance of collaboration and at our annual user conference empower our customers with an opportunity to network and learn from each other.  In turn, hearing what our clients have to say is invaluable to us as we continually strive to understand their needs and ensure that our software products continue to deliver high value.”

Those in attendance were able to sit in on several different sessions, networking events and see 12 partner exhibits. Additionally, attendees heard from speakers, including a keynote address from Wade Gatlin, a Bridgestone Americas vice president, as well as a health care reform update and a speech on creating effective employees. ASA also showcased it new cloud-based software product TireMaster.

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