Falken Tire, in partnership with Microsoft and Turn 10 Studios – maker of Forza Motorsport series for Xbox 360 – announced the winner of its “Falken Tire Livery Contest.”
Kevin Neuville, of Belgium, was chosen as the overall winner, and his winning “livery” will be featured on the Falken Porsche GT3 RSR during the 2013 Petit Le Mans Race in October. The design will also be featured at the SEMA show.
“Falken Tire Livery Contest,” conducted by Falken Tire and Turn 10 Studios during April, was designed to blur the lines between real world and gaming racing. Video gamers were urged to create and submit their own designs in Forza Motorsport 4 utilizing the “Team Falken Tire Porsche GT3 RSR” as a canvas.
“Originating from Forza Motorsports’ partnership with the American Le Mans Series, we jumped at the opportunity to collaborate with the Turn 10 Studios team,’ said Nick Fousekis, Falken’s director of motorsports marketing and events. “We really wanted to do something different and impactful so we gave the incredibly dedicated and talented Forza Motorsports community a chance to have one design replicated on a real world race car and crowned by our Falken fans via Facebook. The social media and buzz on forums across the Web was quite impressive and if things go well, we plan to do more similar promotions in the future with Forza.”
The nearly 200 entries were narrowed to six finalists chosen by Falken Tire and Turn 10 staff. The finalists were then posted on Falken’s Facebook page for voting by the fans.
