A love of soccer continues to flow through Continental Tire the Americas as the tiremaker announced a new partnership deal that will attach the Continental brand name to upcoming World Cup and Olympic competitions.

CTA’s new partnership with U.S. Soccer makes the Continental brand become an official sponsor and the official tire of the U.S. Men’s, Women’s and Youth National Teams. The multi-year partnership will attach Continental with the U.S. National Teams through the 2014 FIFA World Cup (in Brazil), the 2015 FIFA Women’s World Cup (in Canada), the 2016 Olympic Games (in Brazil) and a wide variety of games and tournaments at every age level.
 
Additionally, CTA extended its agreement with Soccer United Marketing (SUM), Major League Soccer’s commercial arm, to continue as an official partner and the official tire of MLS in the U.S. and Canada. The MLS partnership includes designation as the official tire of the MLS All-Star Game and MLS Cup, Major League Soccer’s championship game.
 
“We are proud to extend our relationship with MLS and expand our soccer program in North America to now include U.S. Soccer and our National Teams,” said Travis Roffler, CTA director of marketing. “Our partnership with MLS has been very beneficial. We have been able to expose our Continental brand and its array of high-quality, long-lasting tires to the passionate MLS audience.

“Our partnership with the MLS has produced exceptional results by every measure. By adding U.S. Soccer and the U.S. National Teams to our partnership, we will be able to speak to an even larger audience, which is extremely positive for our brand.”