The Car Care Council Women’s Board and the Automotive Communication Council recognized Wix Filters as a 2012 winner of the Automotive Communications Award in radio commercial, print/electronic ad and special promotions and promotional events categories.
The awards were presented at the 15th annual Car Care Council Women’s Board Reception on Oct. 30 at the Sands Expo Center in Las Vegas during AAPEX.
Wix’s “We Love Engines” campaign elements won in the radio commercial and print/electronic ad categories, and the Wix partnership with Mechanix Wear gloves won in the special promotion category.
“We are honored to be awarded for our marketing-communications work surrounding our ‘We Love Engines’ campaign and our promotional partnership with Mechanix by prestigious members of the automotive aftermarket industry,” said Mike Harvey, brand manager for Wix Filters, who accepted the award.
The “We Love Engines” campaign, launched in 2012, included print advertising for light-duty and heavy-duty automotive trade publications, highlighting every day connections between customers and engines. The campaign also included two 30-second TV spots on national cable and two 60-second and five 30-second radio spots on NASCAR programming through the Performance Radio Network.
The Mechanix Wear gloves and Wix partnership offered a promotion to receive a free pair of Mechanix Wear gloves with the purchase of Wix filters.
