Federal-Mogul said its fme-cat.com electronic catalog now offers "significantly more value-added data – including product specifications, images, buyer’s guide information and more – through each part lookup."
The added content is expected to further accelerate the growth of the company’s comprehensive eCatalog, which logged approximately 11 million lookups in 2011 and now attracts more than 10,000 unique visitors each business day.
“Our expanded content adds a great deal of value to every lookup. Now the user can not only find the right part for millions of applications, but also immediately access a wide range of additional information, including detailed product features, photos, videos and technical documents,” said Brent Berman, manager of digital marketing and e-data.
The new content is embedded within the “Part Detail” screen of each lookup, enabling the user to access product features and benefits, key attributes and specifications needed to correctly select the right part, vehicle/equipment fitment data, product images presented in a “carousel” format, and links to videos, related websites and downloadable documents. Users also can instantly share the information via email, printer or social media platform.
Another enhancement is a new survey feature to accelerate resolution of any issues and direct user feedback to the appropriate product team.
