2011 AIA Import Product and Marketing Award Winners

The Auto International Association (AIA) announced the recipients of the 2011 AIA Import Product and Marketing Awards.

The awards recognize products and marketing programs designed to serve the import aftermarket industry. The winners were honored during the recent Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nev.

The 2011 winners included:

• Best Overall Import Aftermarket Product– Timing Belt Kit by Nitoma Inc.

• Best New Product for Import Cars or Trucks– Redi-Sensor VDO Multi-Application TPMS sensor by Continental AG.

• Best New Performance Product or Accessory for Import Cars or Trucks – Philips LED DayLight 4&8 daytime running lights by Philips Automotive Lighting.

• Best Merchandising/Advertising of a Product for Import Cars or Trucks– Bosch Icon Wiper Blade Campaign by Robert Bosch.

• Best New Packaging of a Product for Import Cars or Trucks– Beck/Arnley genuine OE fluids by Beck/Arnley.

• Best New Catalog of a Product for Import Cars or Trucks– 2012 OEM Cabin Air Filter Catalog by Original Engine Management.

• Best Website Presentation of a Product Line for Import Cars or Trucks – densoaftermarket.com by Denso.