Latest in Tires

The global market for truck tires is estimated to see steady, if uneven growth, over the next 10 years according to the latest market...Read More

Omni United is showcasing its newly launched Timberland A/T tire at this week’s SEMA Show/Global Tire Expo (booth #43209). Additionally, the company’s booth features...Read More

Hankook Tire showcased its new replacement and global tire brand, Laufenn, during this week’s SEMA Show/Global Tire Expo and announced it plans to develop...Read More

Cooper Tire’s booth at this week’s SEMA Show/Global Tire Expo (#43019) features the company’s top tires, including the new Discoverer STT Pro and Discoverer...Read More

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Outside of the medium truck tire realm, the Sumitomo brand and independent tire dealers have not enjoyed a close relationship. Often associated with Sears...Read More

Toyo Celsius Toyo Tire USA Corp. is rolling out a new tire that’s not quite an all-season tire, but not quite...Read More

Billed as “the tire you didn’t see coming,” the new Hercules Raptis R-T5 merges the best attributes of a UHP radial with a high-mileage...Read More

January 2015 gasoline and diesel prices were nearly a dollar lower than they were in late 2014, with prices hovering around $2 for regular...Read More

Aston Martin, Ferrari, Bugatti, Maserati, Lamborghini…Try Subaru, Cadillac, Land Rover and Volkswagen. Over the past 10 years, those in the industry have noticed the definition...Read More

With summer in full swing, it’s easy to forget about the frigid winter that plagued much of the U.S. just months ago. But, this...Read More

Bridgestone introduced its first run-flat tire in the early 1980s. The tires were never marketed as a safety feature; rather they were ideal for...Read More

At what tread depth should tires be taken out of service? For a long time, the standard answer has been 2/32-inches, but some in...Read More

Read more posts from the Passenger/ Light Truck category

The ATA freight tonnage index fell shortly after it peaked at its highest recorded level in January. It’s now 3%...Read More

New laws have created the need for new truck purchases because some regulations reduced truck fleet productivity. The U.S. heavy-duty truck...Read More

Improving fuel economy and reducing maintenance, along with weight savings to help boost hauling capacity, remain the focus of axle and suspension system design...Read More

As fleets have come to realize the importance of a tire’s overall lifetime value – total cost versus up-front price – the purchase of...Read More

Vital to any fleet’s tire portfolio are trailer axle tires, the workhorses that carry the weight of a tractor-trailer’s cargo. Recommending the right tire for...Read More

In all applications – from a truck running dried goods coast-to-coast o the beer truck delivering frothy kegs to the local watering hole –...Read More

Tires play a major role when it comes to Federal Motor Carrier Safety Administration’s Compliance, Safety and Accountability (CSA) program. The two fleet Safety...Read More

Tire sealants designed to stop inflation loss from punctures and other casing injuries have been around for a long time. Traditionally, widespread uses have...Read More

Read more posts from the Truck Tires category

Everyone selling OTR tires has at some point encountered tires that have been subjected to excessive speed, overloads and heat. Of course the customer generally...Read More

Like many other specialty tire segments, demand in the forestry tire market  is cyclical. With the demand for logging often echoing the economy, tire...Read More

The first recorded attempt to use pneumatic farm tires was about 144 years ago in California’s San Joaquin Valley. The Thompson’s Rubber Tire Steamer...Read More

The off-the-road tire segment of the overall tire industry is, admittedly, a niche market. But, at roughly 10% of the global $170-plus billion tire...Read More

Whether its for work or play, people are hauling trailers behind their vehicles all across North America. Dealers looking to increase their profits shouldn’t...Read More

One thing for sure: spring and summer bring storms that can be severe at times. Sometimes the storms can come together quickly making your...Read More

Commercial tire dealers who sell medium truck or OTR tires but do not sell smaller OTR units are missing out on a tremendous additional...Read More

Michelin’s new Tweel technology is OE on John Deere ZTrak 900 Series mowers. As the economy continues to recover, the landscape...Read More

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Toyota has installed direct TPMS united in the following Toyota and Scion models: 4 Runner 2004-12 Avalon 2007-13 Camry 2007-15 Corolla 2007-09 FJ Cruiser 2008-15 Highlander 2007-15 Land Cruiser 2005-15 Matrix 2007-13 Prius...Read More

In order to properly service a tire pressure monitoring system, you must first understand the functionality of the system’s wireless signal. Unfortunately, there is...Read More

The first step in any TPMS diagnostic strategy is to figure out whether or not your customer’s vehicle actually has a TPMS problem. Why?...Read More

As TPMS is becoming more common on vehicles, more misinformation is starting to develop as consumers and shops try to understand the systems. One...Read More

Seven years into the great experiment that is mandated TPMS, the data on underinflated tires is pretty clear. An estimated 414 fatalities, 10,275 non-fatal injuries,...Read More

Custom wheels can deliver some profitable business, but how can you best deal with TPMS sensors and legal requirements? According to NHTSA, it is...Read More

Indirect Tire Pressure Monitoring Systems (TPMS) are the systems that do not have air pressure sensors inside the tires. Rather, they detect a low...Read More

With profit margins on retail tires continuing to fall, many dealers have been casting about for ways to make up that loss. Last month,...Read More

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Across the pond in Germany, portions of the famed Autobahn do not have speed limits, so high-speed driving is very much the norm. In...Read More

More than a few of us have spent time looking for the placard with a vehicle’s tire pressure recommendations. And more than a few...Read More

Just as vehicle telematics are affecting maintenance and repair, tire telematics are becoming reality, as well. Though several tiremakers may be working on “smart”...Read More

The Internet has changed our lives in many ways, and tire dealers have not been immune to its transformative power. More customers than ever...Read More

There are three principal reasons tire manufacturers test their products: Competitive Benchmarking – From material formulations to overall tire performance and on-vehicle testing, engineers want...Read More

There are three principal categories of winter tires: performance winter, studless ice and snow, and studdable winter tires. All meet severe snow service standards...Read More

Corporate Average Fuel Economy – better known as ‘CAFE’ – regulations were first enacted in the U.S. in 1975, in the wake of the...Read More

In the early days of World War II, both sides were using radar to warn of approaching planes. At first, there was no way...Read More

Read more posts from the Tire Technology category