Tires

Latest in Tires

1 Talk to the driver. Always ask questions at the time the vehicle is written up. Find out why customers think they need an...Read More

If even only one of your trucks is used in an application during which it is at highway speeds and you're not using fuel...Read More

Marangoni “SmartWay verification is becoming an increasingly important designation for retreads as more fleets realize that the use of fuel-efficient retreads...Read More

Ford embraced Tire Pressure Monitoring Systems (TPMS) as early as the 2002 model year on the Explorer and Windstar. These systems can be direct...Read More

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When Yokohama Tire Corp. launched its newest addition to the Geolandar line, the Geolandar A/T G015, the tire was put to the test by...Read More

In 2015 Kumho launched six new products, and in 2016 the tiremaker shows no signs of slowing down. During its recent dealer meeting, Kumho...Read More

Outside of the medium truck tire realm, the Sumitomo brand and independent tire dealers have not enjoyed a close relationship. Often associated with Sears...Read More

Toyo Celsius Toyo Tire USA Corp. is rolling out a new tire that’s not quite an all-season tire, but not quite...Read More

Billed as “the tire you didn’t see coming,” the new Hercules Raptis R-T5 merges the best attributes of a UHP radial with a high-mileage...Read More

January 2015 gasoline and diesel prices were nearly a dollar lower than they were in late 2014, with prices hovering around $2 for regular...Read More

Aston Martin, Ferrari, Bugatti, Maserati, Lamborghini…Try Subaru, Cadillac, Land Rover and Volkswagen. Over the past 10 years, those in the industry have noticed the definition...Read More

With summer in full swing, it’s easy to forget about the frigid winter that plagued much of the U.S. just months ago. But, this...Read More

Read more posts from the Passenger/ Light Truck category

If even only one of your trucks is used in an application during which it is at highway speeds and you're not using fuel...Read More

Marangoni “SmartWay verification is becoming an increasingly important designation for retreads as more fleets realize that the use of fuel-efficient retreads...Read More

Wide base tires are an investment, but they can pay off in the long run for fleets looking to haul heavy loads and save...Read More

Pirelli Tyre S.p.A. is bringing a line of truck tires to North America. The tiremaker announced the new tire line and its new business...Read More

Even as consolidation continues within the North American retread industry, statistics show growth for those retreaders that are investing dollars every year into new...Read More

Fleet managers know all too well that tires are often one of their biggest expenses. Working with a trusted tire dealer can help fleets...Read More

In 2010, the Federal Motor Carrier Safety Administration (FMCSA) rolled out the Compliance, Safety, Accountability (CSA) program to make sure drivers and fleets are...Read More

The ATA freight tonnage index fell shortly after it peaked at its highest recorded level in January. It’s now 3%...Read More

Read more posts from the Truck Tires category

Finding the right tire for the application is critical in the skid steer tire market. The skid steer tire market is...Read More

I’ve always been pretty terrible with numbers. Some people are born with that gene and some aren’t lucky enough to inherit those analytical...Read More

Unless you are mounting all new tires at the same time onto a piece of equipment, you need to understand the importance of proper...Read More

For most companies, the single largest expense is employee benefits. Often, companies will consider that to include wages, bonuses, commissions, healthcare, and 401(k) programs....Read More

In 2015, the giant OTR tire segment experienced low demand in north America and globally. Several tire manufacturers reported a flat 2015 and...Read More

The agriculture industry in North America has hit some tough times. This has a trickle down effect to the ag tire industry. “Next year is...Read More

Everyone selling OTR tires has at some point encountered tires that have been subjected to excessive speed, overloads and heat. Of course the customer generally...Read More

Like many other specialty tire segments, demand in the forestry tire market  is cyclical. With the demand for logging often echoing the economy, tire...Read More

Read more posts from the OTR/Ag/Specialty Tires category

Ford embraced Tire Pressure Monitoring Systems (TPMS) as early as the 2002 model year on the Explorer and Windstar. These systems can be direct...Read More

According to the Merriam-Webster dictionary, corrosion is defined as “the process where a material, especially a metal, is broken down or destroyed through chemical...Read More

During the initial TPMS phase-in many warned about what sounded like an impending crisis. It was the “tire guy’s apocalypse,” which sounds dramatic, but...Read More

TPMS. Just another acronym in an ever growing sea of automotive acronyms. As cars evolve the acronyms just keep piling up. Sometimes it can...Read More

Toyota has installed direct TPMS united in the following Toyota and Scion models: 4 Runner 2004-12 Avalon 2007-13 Camry 2007-15 Corolla 2007-09 FJ Cruiser 2008-15 Highlander 2007-15 Land Cruiser 2005-15 Matrix 2007-13 Prius...Read More

In order to properly service a tire pressure monitoring system, you must first understand the functionality of the system’s wireless signal. Unfortunately, there is...Read More

The first step in any TPMS diagnostic strategy is to figure out whether or not your customer’s vehicle actually has a TPMS problem. Why?...Read More

As TPMS is becoming more common on vehicles, more misinformation is starting to develop as consumers and shops try to understand the systems. One...Read More

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Winter tires have been around since 1934, when Finnish tiremaker Nokian introduced them for trucks. Two years later, Nokian added sizes for passenger cars. This...Read More

There aren’t many products with a worse environmental image than tires. Too many people have seen huge piles of scrap tires, or worse still, burning tires...Read More

Today’s tires have so much information imprinted on their sidewalls (and labels) that reading all of it is like sitting down with a book....Read More

Across the pond in Germany, portions of the famed Autobahn do not have speed limits, so high-speed driving is very much the norm. In...Read More

More than a few of us have spent time looking for the placard with a vehicle’s tire pressure recommendations. And more than a few...Read More

Just as vehicle telematics are affecting maintenance and repair, tire telematics are becoming reality, as well. Though several tiremakers may be working on “smart”...Read More

The Internet has changed our lives in many ways, and tire dealers have not been immune to its transformative power. More customers than ever...Read More

There are three principal reasons tire manufacturers test their products: Competitive Benchmarking – From material formulations to overall tire performance and on-vehicle testing, engineers want...Read More

Read more posts from the Tire Technology category