Tire Group International (TGI) has appointed Lito Roitman to vice president of category sales.

In his new role, Roitman will be part of the international sales team and will focus on TGI’s global expansion efforts of agricultural, off-the-road and industrial segments. Additionally, Roitman will deliver training, continuing education and market support.

Roitman has more than 20 years of international sales experience in the tire industry and prior to joining TGI, Roitman served as marketing and sales manager, South America, for Alliance Tire Group (ATG).

“We are excited to add Lito to our senior sales management team.” said Joaquin Gonzalez, president of TGI. “This appointment illustrates our ongoing commitment to build a strong management and sales organization to assist our customers in making their businesses more profitable