The Nissan Z sports car is celebrating its 40th birthday and Yokohama Tire Corp. is joining the party. Yokohama is a platinum sponsor of the 23rd annual International Z Car Convention, held July 28-Aug. 1 at Nissan North America headquarters in Nashville, Tenn.
“The Z car club event enables us to interact directly with current and potential customers and engage them in our products and advanced technology,” said Fred Koplin, Yokohama director of marketing communications. “It’s an ideal setting to highlight our full line of ultra high-performance tires, including the Advan Neova AD08.”
Yokohama’s agreement includes title sponsorship of the performance driving track event at the Nashville Super Speedway on Aug. 1. The tiremaker will also have a display during the five-day car club gathering, featuring two modified Z cars: a supercharged 350Z with Advan Sport tires alongside a new twin-turbo 370Z with Yokohama S.drive tires. The cars were prepared and tuned by HKS USA, Inc., a leading manufacturer and supplier of premium automotive aftermarket performance systems, parts and accessories.
Z Convention activities include a reception and a car show featuring hundreds of Z cars spanning every model since the 1970 model year introduction.
Yokohama’s Advan Sport is OE on the Nissan 370Z and exclusive OE on the Nismo Z.
