Tire Group International (TGI) is expanding its tire marketing and distribution in Latin America and the Caribbean by opening a new sales office in Lima, Peru.
The sales office will be headed by Fredy Montoya Soriano, who has more than 35 years experience in the tire and automotive industries.
“TGI has been successful in implementing its in-country marketing strategy in countries throughout Latin American and the Caribbean. With Fredy’s extensive tire industry experiences and TGI’s broad product and category portfolio, we fully expect our presence to grow in the Peruvian market,” said Orlando Delgado, TGI senior vice president of business development.