Yokohama’s Barna Discusses Industry
Back in January, Yokohama Tire Corp. hired Jeff Barna as chief operating officer. In his new role, Barna is responsible for sales, marketing and product planning, and will be on YTC’s executive committee.
The Strong, Silent Type: Yokohama’s New Geolandar M/T G003
Positioning itself for growth in the light truck and off-road segments, Yokohama Tire Corp. added a new mud-terrain product to its Geolandar line for off-roaders, outdoor enthusiasts and pick-up truck/SUV owners.
Yokohama Names Senior Director of Supply Chain and Logistics
Yokohama Tire Corp. has named Rick Alonzo as its senior director of supply chain and logistics.
Yokohama Partners with Horsepower Adventures
Yokohama Tire Corp. has been named the official tire of Horsepower Adventures (HPA), a specialized off-road driving company that operates on Mexico’s Baja peninsula.
Yokohama, Nitro Circus Announce ‘Get Trucked Up’ Sweepstakes
As part of Yokohama Tire Corp. and Nitro Circus’ partnership, the tiremaker is giving away a custom-built, 2017 Ram 2500 Power Wagon Crew Cab 4×4 during the “Get Trucked Up Giveaway.”
Yokohama Official Partner of Nitro World Games
Yokohama Tire Corp. will be an official partner of the Nitro World Games on June 24, at Rice-Eccles Stadium in Salt Lake City, Utah.
Yokohama’s BluEarth Tire OE on New Subaru
The Yokohama Rubber Co.’s BluEarth E70 will shoe the all-new Subaru XV.
The Strong, Silent Type: Yokohama’s New Geolandar M/T
Yokohama Tire Corp. is introducing a new mud-terrain product to its Geolandar line of light truck tires- the Geolandar M/T G003.
Yokohama-Sponsored Chelsea FC Takes Home EPL Title
Yokohama Tire Corp.’s soccer partner Chelsea FC has once again won the English Premier League (EPL) championship.
Yokohama Sponsoring Three U.S. Spartan Athletes
Two Spartan Pro Team athletes and one amateur athlete will represent Yokohama Tire Corp. during the 2017 U.S. Spartan Race. Yokohama is the Official Tire of the U.S. Spartan Race.
Yokohama Opens ‘Chelsea FC Experience’ Contest to US Youth Soccer Members
In conjunction with US Youth Soccer, Yokohama Tire Corp. is running a contest to send 12 Yokohama Skills Challenge participants to England for a “Chelsea FC Experience.”
Yokohama Continues Los Angeles Angels Sponsorship
Yokohama Tire Corp. has extended its longtime sponsorship of the Los Angeles Angels for the eighth consecutive season.
