Yokohama Continues Los Angeles Angels Sponsorship - Tire Review Magazine

Main Navigation

Advertisement
Social Connect
Resources
Our Brand Family
TireReview
Tire Review providing expert tire- and service-related content daily.
News

Yokohama Continues Los Angeles Angels Sponsorship

Yokohama Tire Corp. has extended its longtime sponsorship of the Los Angeles Angels for the eighth consecutive season.

Tire Review Staff
By Tire Review Staff
Published:

Related Articles

Yokohama Tire Corp. has extended its longtime sponsorship of the Los Angeles Angels for the eighth consecutive season.

“The Los Angeles Angels have been fantastic marketing partners and their fans are terrific,” said Alan Holtschneider, YTC director of marketing. “We’re looking forward to another great season of Angels baseball.”

With the sponsorship Yokohama will have its corporate logo placed in the highly visible position of left centerfield.

Yokohama’s 2017 sports sponsorships include the English Premier League’s Chelsea FC, Nitro Circus Live US Tour, Spartan Race Series, Needham Memorial Day Soccer Tournament, US Youth Soccer and motorsports series such as the Porsche GT3 Cup Challenge USA by Yokohama and the Ultra 94 Porsche GT3 Cup Challenge Canada by Yokohama.

You May Also Like

Yokohama-Mexico-Groundbreaking-event
Dick-Guck-TIA-SEMA-Press-Conf
RNR-Tire-Richard-Rose
award-stock
Executive Interviews

Continental Tire discusses how prioritizing dealer feedback maximizes profits

Continental Tire executives talk about the status of the PLT tire market, the company’s strategic balance between OE and replacement tire offerings, and more.

David Sickels
By David Sickels
David Sickels is the Editor of Tire Review. He has a history of working in the media, marketing and automotive industries in both print and online.
Published:
conti-Combo-1400

If you could boil this year's Continental Tire GOLD member meeting into one takeaway, it's that the tire manufacturer is putting a whole lot of effort into listening and responding to its dealer base. Continental doesn't own company stores, so building a strong value proposition around the company's brands and products with its distributors and retailers is the most effective path to success. To maximize the mutual benefits of this partnership, Continental leadership says acting on the will of its dealer base – whether that's about product, programs, distribution, or anything else – is paramount.

Read Full Article

More News Posts
Anyline secures funding from Austrian agency for AI development

Anyline received around $2.86 million to fund research and development of Closed Loop Training for artificial intelligence models.

By Christian Hinton
ANYLINE-AI-stock
Continental appoints new ‘head of region’ for the US, Canada

In this role, Rob Schroeder will oversee all of material handling, port, earthmoving and agriculture tire business in the United States and Canada.

By Christian Hinton
Conti-RobSchroeder_HeadofRegion
K&M Tire adds Jon Zurcher as executive vice president

Zurcher previously served as COO for Best-One Tire for the past seven years.

By Christian Hinton
John-Z-K&M
Hercules Tire reveals spring rebate on five tire lines

From now until May 15, customers who purchase four qualifying Hercules Tires may be eligible to receive up to a $70 rebate.

By Christian Hinton
hercules-spring-us-rebate

Other Posts

Kenda Tires becomes Cleveland Cavaliers associate partner for NBA playoff games

The tire manufacturer will be advertised on the court, with Kenda-branded rally towels, and will appear during local pre-game programming.

By David Sickels
Kenda-Tire-Sir-CC-High-Fives-1400
Nokian Tyres releases 2023 sustainability report

Highlights of the company’s sustainability actions in 2023 include a commitment to achieve science-based net-zero emissions by 2050.

By Christian Hinton
Nokian-Tyres-sustainability-report
Giti Tire announces winners of STEAM competition

New this year, the winning teams from each division will progress to compete out of state.

By Christian Hinton
Giti-STEAM-Winners
Nexen Tire to be the official tire partner of the San Diego Padres

Nexen Tire will be featured on a variety of marketing assets, including billboards and in-ballpark branding at Petco Park.

By Christian Hinton
Nexen-Tire-Padres