Yokohama Sponsors Spartan Race
Yokohama Tire Corp. has signed a deal to sponsor the Spartan Race, the world’s largest obstacle race, as “Official Tire of the U.S. Spartan Race.”
Yokohama Title Sponsor of America’s Largest Soccer Tournament
Yokohama Tire Corp. has signed a multi-year agreement with the Needham Soccer Club, becoming the Official Title Sponsor of the annual Memorial Day tournament in Needham, Mass.
YTC Upping Prices 7%
Effective April 1, Yokohama Tire Corp. will increase prices by up to 7% on all of its tires sold in the U.S., including consumer, commercial and off-the-road.
Yokohama Reorganizes Senior Management
The Yokohama Rubber Co. made changes to its senior management during a board meeting on Jan. 31. The changes are subject to approval on March 30, 2017, at a share holder meeting.
Yokohama Donates Bicycles to Orange County Boys & Girls Club
During its recent national sales meeting in Newport Beach, Calif., Yokohama Tire Corp. surprised its attendees by donating bicycles to Orange County’s Boys & Girls Club that were assembled by Yokohama’s executives, sales teams and corporate employees. Yokohama had 12 teams assemble the 20-inch Huffy bikes during a team-building exercise at the end of the
Yokohama Unveils 100th Anniversary Logo
The Yokohama Rubber Co. has unveiled its new logo to celebrate the company’s 100th anniversary in 2017.
Yokohama Partners with US Youth Soccer
Yokohama Tire Corp. has entered a multi-year sponsorship deal with US Youth Soccer as the “Official Tire Sponsor of US Youth Soccer.”
Yokohama Names Jeff Barna COO
Yokohama Tire Corp. hires Jeff Barna as chief operating officer, effective Jan. 13.
Yokohama to Acquire Industrial Tire Manufacturer Aichi Tire
Strengthening its place in the industrial tire market, YRC has entered an agreement to acquire all shares in Aichi Tire Industry.
Yokohama UK Wins TyreSafe Award
The Yokohama Rubber Co.’s United Kingdom tire sales subsidiary Yokohama H.P.T. Ltd. (YHPT) was honored with the Tyre Manufacturer of the Year award at the 2016 TyreSafe Awards. YHPT received the award in recognition for its tire safety campaign with the English Premier League’s Chelsea Football Club in October 2016, which is TyreSafe’s annual Tyre
Yokohama Duotex Conveyor Belt Earns Eco Award
Yokohama Rubber Co.’s Duotex conveyor belt received the Chairman’s Award at the Japan Environmental Management Association for Industry (JEMAI) FY2016 Awards for Resources Recycling Technologies and Systems. Duotex was recognized for its durability and long service life and for having a rubber compound based on recycled raw materials, the tiremaker said. Yokohama Rubber launched the
ATG Restructures Leadership Following Yokohama Acquisition
Following the acquisition of Alliance Tire Group by Yokohama Rubber Corp. earlier this year, ATG has announced organizational changes that reflect the realignments in effect. Toru Nakamura has been appointed chief technical officer. In this position he will head ATG’s R&D and project management functions, and also drive activities related to procurement, technical, production and
