Tire Discounters Store Vies for ‘Donut’ World Record to Spread Tire Safety
To raise awareness for tire or “donut” safety, a Tire Discounters location in Knoxville, Tennessee partnered with local favorite Duck Donuts to attempt to break the world record for the tallest donut stack in one minute.
Cooper Tire Teams Up with DoSomething.org to Launch National Tire Safety Campaign
The “Pump It Up” campaign, active through Sept. 30, encourages teens and young adults to learn how to check their tire pressure, tread depth and overall tire condition to stay safer on the road.
TIA Promotes Tire Safety During National Car Care Month
The Tire Industry Association (TIA) is helping spread tire safety awareness by taking part in April’s National Car Care Month.
TIA Releases Tire Installation Video
The Tire Industry Association (TIA) has released a new consumer education video called, Tire Safety Starts with Installing Your Spare.
40 States Commit to Standard Tire Safety Info
As part of Michelin North America’s award-winning Beyond the Driving Test program, the tiremaker and the Federation Internationale de l’Automobile (FIA) have received commitments from 40 U.S. states and Washington, D.C., to include standard tire-safety information in driver’s manuals.
Yokohama UK Wins TyreSafe Award
The Yokohama Rubber Co.’s United Kingdom tire sales subsidiary Yokohama H.P.T. Ltd. (YHPT) was honored with the Tyre Manufacturer of the Year award at the 2016 TyreSafe Awards. YHPT received the award in recognition for its tire safety campaign with the English Premier League’s Chelsea Football Club in October 2016, which is TyreSafe’s annual Tyre
Michelin Premiers Year Three ‘Beyond the Driving Test’ Campaign
Michelin North America and the Fédération Internationale de l’Automobile (FIA) has kicked off the third year of its award-winning Beyond the Driving Test road safety campaign by premiering new video content during Australian rock band 5 Seconds of Summer’s U.S. tour. Through the campaign, Michelin focuses on raising awareness of the importance of tire safety
2016 National Tire Safety Week Kicks Off Next Week
As millions of American drivers hit the road for Memorial Day weekend, it’s not just the start of summer, but also the beginning of National Tire Safety Week. From May 29-June 4, the Rubber Manufacturers Association (RMA) initiative will be raising awareness about the importance of proper tire care. According to an RMA survey, more
Cooper Joins NOYS Teen Safe Driving Summit
During this year’s National Teen Driver Safety Week, Cooper Tire & Rubber Co. is participating in the National Organizations for Youth Safety (NOYS) Teen Safe Driving Summit, which runs Oct. 17-20 at the Hilton Old Town in Alexandria, Va. Tristan Nunez, a 19-year-old Mazda Factory race car driver and distracted driving prevention advocate, is representing
National Tire Safety Week Starts
The 2014 RMA National Tire Safety Week begins June 1 and extends until June 7. The annual National Tire Safety Week initiative is part of the association’s “Be Tire Smart – Play Your Part” program. Be Tire Smart, funded by RMA’s tire manufacturer members, is a year-round program aimed at helping drivers understand the simple
Senator Questions DOT on Tire Safety
Sen. Ed Markey, a member of the U.S. Senate Committee on Commerce, Science & Transportation, is questioning the federal agency that oversees tire safety, citing an ABC News Investigation that exposed defective tires still being sold to the public. Following Department of Transportation Secretary Anthony Foxx’s appearance before lawmakers earlier this month, Sen. Markey, D-Mass.,
NTSB Takes a Closer Look at Tire Safety
On Feb. 21, the NTSB was notified of an accident on I-75 near Lake City, Fla., in which a 15-passenger van overturned and ejected passengers following a tire tread separation. Investigating crashes following tire failures is nothing new to us. At the time of the Florida accident, a team of our investigators was still on