The annual National Tire Safety Week initiative is part of the association’s “Be Tire Smart – Play Your Part” program. Be Tire Smart, funded by RMA’s tire manufacturer members, is a year-round program aimed at helping drivers understand the simple steps they can take to ensure that their tires are in good working condition.
“National Tire Safety Week is an opportunity for the tire industry to focus its collective efforts to educate motorists about the importance of proper tire care,” said Dan Zielinski, RMA senior vice president. “Regular tire maintenance is critical to optimizing fuel efficiency, maximizing tire tread life and promoting a safe driving experience.”
During National Tire Safety Week, tiremakers and retailers across the country will work to educate the public about proper tire care and maintenance. Last year’s National Tire Safety Week had more than 20,000 tire and automotive dealers as well as repair shops participating.
Is your tire company participating this year? In what ways are you educating the public about tire care and maintenance? Let Tire Review know how you plan to engage customers this upcoming week in the comments below.