Dynamic Tire Co. is kicking off a new marketing effort directed at Canadian hockey families for Sailun brand tires. The campaign, on hockey rink billboards across Canada, will go after hockey parents and players who are a large part of Sailun’s customer base.

“Sailun stands for quality, safety and value,” said Brian Mielko, Dynamic Tire vice president of marketing. “We see a strong connection between our tires and minor hockey families. These families need to get back and forth safely to the rinks, across town and across the country. With Sailun they can do that while paying less for their tires. The value we offer allows our customers the ability to save or spend those hard-earned dollars on other things. Hockey sticks are expensive these days!”

The campaign in the first step in connected Sailun with hockey families. Within the next 12 months, Sailun by sponsoring various boys and girls hockey teams in Ontario, Quebec and the Maritimes.