Three hundred exhibitors, including most of China’s leading tyre manufacturers, are presenting their products at the show. Furthermore, as well as strong domestic support from the largest domestic tyre manufacturers, 40% of exhibitors are from overseas, according to the show’s organisers.
Reifen China is the third trade fair Messe Essen has organised in China. Another of the company’s projects, an international welding exhibition also based in China, was so successful that it is now the third largest show of its kind in the world. Show organisers Messe Essen and “idea supporter” BRV, the German federal tyre and vulcanisation association, will no doubt be hoping this latest venture follows a similar path.