Falken Releases Ziex ZE960 A/S High-Performance All-Season Tire
Falken has launched its newest tire, the Ziex ZE960 A/S, a high-performance all-season tire designed to deliver long-lasting safety and sports car-inspired performance.
Falken Introduces New Highway Terrain Tire, the Wildpeak H/T02
Falken has released the Wildpeak H/T02, which the company says is engineered to provide pickup truck drivers with great wear life and wet performance, and the durability to support today’s high-powered pickup trucks.
Falken Introduces First All-Terrain Tire for Crossovers, the Wildpeak A/T Trail
Falken Tires has launched the Wildpeak A/T Trail, which the company says is the first CUV all-terrain tire on the market.
NHTSA Overturns Falken Truck Tire Recall
The National Highway Traffic Safety Administration has exempted Falken Tires from a recall of more than 5,000 of its truck tires.
Falken HP Tire Named OE on New Subaru Crosstrek
Sumitomo Rubber Industries, Ltd.’s high-performance Falken ZIEX ZE001 A/S tire has been selected as OE fitment for Subaru’s new model, Crosstrek (known as the Subaru XV in other markets), which was released in the North American market in September.
Falken Rolls Out New All-Season Tires
Falken Tire Corp. has introduced two new all-season tires; the Sincera SN201 A/S tire, designed for compact and mid-sized vehicles; and the ZIEX CT60 A/S tire, designed for modern crossovers.
Falken Named Official Tire Sponsor of Formula Drift
Falken Tires has been named the Official Tire Sponsor of Formula Drift and will continue to support six drivers in the 2017 series.
Live at SEMA: Falken Debuts Pair of Azenis Performance Tires
Falken Tires introduced the Azenis FK510 UHP summer tire and the motorsports-inspired Azenis RT615K+ tire at this week’s SEMA Show in Las Vegas. The Azenis FK510 is designed for drivers of premium vehicles looking for excellent grip and outstanding performance, according to the tiremaker, which added that Falken engineers enhanced both wear and wet weather
Team Falken Takes Home Tire Manufacturer Championship Wins
Falken Tires’ drivers Matt Field and Dai Yoshihara won first and second place, respectively, at the Tire Manufacturer Championship in the final round of the Formula Drift Championship. This is Falken’s third consecutive event win and Falken’s fourth consecutive visit to the podium this season. “The Falken team couldn’t be more excited for Field and
Falken’s Hoit Joins Tireco
Andrew Hoit has joined Tireco Inc. as the company’s vice president of sales and marketing for its national brands division. “We are very excited to welcome Andrew to the Tireco family. He is a proven leader who will help drive program development, performance, and client engagement to support TIRECO’s mission and core values. Throughout his
