Falken Rolling Out New Commercial Tires at GATS
Sumitomo Rubber Industries’ Falken brand will showcase four new commercial tires at the 2016 Great American Trucking Show (GATS) in Dallas, Aug. 25-27. “Falken is excited to debut our newest additions to our commercial truck tire lines at the Great American Trucking Show,” said Rick Brennan, vice president of marketing for the company. “Showcasing our latest
Falken Rolls Out New Truck Tire Line
Falken has launched four new steer and drive truck tires – the BI850, RI130 Ecorun, RI150 Ecorun, and BI830 Ecorun. “Falken’s newest technology has been built into these four key products to maximize their time in service and extend the time between tire removals,” stated Richard Smallwood, Falken CEO and president. “For the steer axle,
Falken Tests Low Noise Tire
Falken Tire is exploring a noise reduction solution, Silent Core, which it says can lower drive-by noise by up to ten decibels compared to standard tires, Tyres & Accessories reported. Developed with its parent company, Sumitomo Rubber Industries, the solution consists of a double-humped layer of ether-polyurethane foam material. So far testing has shown Silent
Falken Sets Structure, Staffing for Truck Tire Unit
With its expanded focus on the medium truck tire market, Falken Tire Corp. has expanded its truck tire sales team. Falken has formed a dedicated Commercial Division, which will be led by Bob Klimm as division manager. Most recently, Klimm was Canada and northeast U.S. division manager. He will report to Andrew Hoit, Falken vice
New Sizes, New Tire Dot Falken Calendar for 2014
Falken Tire Corp.’s recent dealer incentive trip to Iceland wasn’t all fun and games, as the tire company announced a series of line expansions for some of its more popular tires, and an all-new addition coming next year. Recently minted marketing chief Rick Brennan shared with dealers that line expansions were coming to Wildpeak, Ziex,
Falken Veteran Sales VP Retires, Executive Staff Changes Announced
Richard Smallwood, president of Falken Tire Corp., has announced the retirement of veteran Sales Vice President Bruce Ware, who has served the tiremaker for 11 years, and has been a part of the tire industry for more than 30 years. “Bruce’s dedication to always doing the best job possible has consistently contributed to Falken’s success
U.K Parents Fail Falken School Tire Safety ‘Test’
Motorists carry their most precious cargo when making the school run, but that’s no guarantee that the vehicles they use will be fit for duty. Time spent by Falken at Moorfield Primary School in Shropshire uncovered a high number of illegal tires – eight out of the 25 parents’ cars checked were fitted with tires
Falken Selects Winner of ‘Tire Livery Contest’
Falken Tire, in partnership with Microsoft and Turn 10 Studios – maker of Forza Motorsport series for Xbox 360 – announced the winner of its “Falken Tire Livery Contest.”
Falken Adds Two Ohtsu Tires, Completing Brand Lineup
Falken Tire has released two new tires, FP8000 and ST5000, under its Ohtsu brand. With the new additions, the line now offers HP, UHP, SUV and LT tires. “We recognize the trends of today’s market and understand the need of an associate brand,” said Rick Brennan, executive director of product strategy at Falken Tire. “The
All-New Falken EcoRun Passenger Tire
Falken has released its first EcoRun passenger car tire, the ZE914 EcoRun, which is the latest edition to the Ziex family of tires. According to the tiremaker, the EcoRun badge is reserved for Falken tires developed with optimized fuel efficiency. Features include Falken’s PCR low rolling resistance compound technology, which is engineered to maximize fuel