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Yokohama Rubber Provides Tires to Pikes Peak International Hill Climb

The Yokohama Rubber Co., Ltd. announced that its U.S. subsidiary Yokohama Tire Corporation will be supplying Yokohama tires to about 18 cars competing in the 100th Pikes Peak International Hill Climb to be held in Colorado on June 26. The supplied tires will include the first provision of Yokohama ADVAN A052 street sports tires made

Yokohama to Increase Prices on Consumer, Commercial Tires

Yokohama Tire Corporation will implement a price increase on its consumer replacement tires and commercial truck tires sold in the U.S., effective July 1. The company says the increase is in response to the “unparalleled rise in costs associated with materials and operations.”

Rising Gas Prices Make Tire Distributors Rethink Pricing, Service Models

At the end of March, the U.S. government reported that the national average price of gasoline had reached $4.23 per gallon, which is an increase of $1.38 or 48% per gallon compared to one year ago. The situation for on-highway diesel fuel is worse, having increased a jaw-dropping 64% in the last 365 days. For

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The Science Behind High-Load Tires

Something in every vehicle needs to carry the vehicle and payload. It just so happens that the black, round objects in the four corners of the vehicle are designed to do the job, and the amount of weight they can carry is known as the tire’s load-carrying capacity. When we started the “Science Behind” series

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Yokohama Promotes New Sr. Director of Supply Chain, Logistics

Yokohama Tire Corporation (YTC) announced that Ray Polentz has been promoted to senior director of supply chain and logistics. He will report to Yokohama President and CEO Jeff Barna. Polentz, who works out of YTC headquarters in Santa Ana, California, joined Yokohama in October 2017 as regional distribution center manager. He was promoted to director

Yokohama Tire Executives Look Ahead to 2022

The following is an executive interview submitted by Yokohama Tire Corp. The tire industry rebounded in 2021 but faced an uphill battle due to continued pandemic-related issues and supply chain challenges. In this executive Q&A, Jeff Barna, president and CEO of Yokohama Tire, along with Stan Chandgie, executive vice president of sales, review 2021 and

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Yokohama Tire Announces Price Increases

In response to the continued rise in operational costs, Yokohama Tire Corporation announced it will implement a price increase on its consumer replacement tires and commercial truck tires sold in the U.S., effective February 1.

Price Increase
Yokohama Geolandar Coming OE Mitsubishi Outlander SUVs

The Yokohama Rubber Co., Ltd., is now supplying its Geolandar X-CV as original equipment (OE) for Mitsubishi Motors Corporation’s new Outlander SUVs. Yokohama Rubber began supplying the Geolandar X-CV tires used on Outlander gasoline models in July 2021, and shipments of the tires for PHEV models to be introduced in Japan, Australia and other countries

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Yokohama Announces Price Increases

The company attributed price increases to the rise in freight and operational costs. The increase goes into effect Nov. 1.

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Yokohama Hires New Manager/VP at Mississippi Plant

The new plant manager and vice president, Philip Calhoun, has more than 28 years of manufacturing leadership experience.