Yokohama Rubber to Supply Avid Tires for Subaru OE
The new Subaru Impreza will feature Yokohama’s Avid S34 tires as it’s OE tire.
Southern Tire Mart Buys Friend Tire Company
Sales of the Yokohama brand through Friend Tire have been transferred to Southern Tire Mart, as of April 1.
Virginia Yokohama Tire Plant Produces 100-Millionth Tire
The 100 millionth tire was a Geolandar A/T G015.
Gallery: 2023 Off-the-Road Tire Conference
A look at the sights and faces at this year’s 2023 OTR Tire Conference in Tucson, Arizona.
Yokohama Tire Voluntary Recalls 6,125 Commercial Tires
Voluntary recall from Yokohama Tire impacts certain commercial tires.
Yokohama Recalls 6,152 Commercial Tires
Yokohama Tire Corporation has notified the National Highway Traffic Safety Administration (NHTSA) it is voluntarily recalling two sizes of commercial tires. The 295/75R22.5 TY517 MC² and BluEarth 109L in the same size were manufactured at Yokohama’s plant in West Point, Mississippi between May 29, 2022, and June 4, 2022. A total of 68 TY517 MC²
Untangling the Not-So-Easy Sell of Run-Flat Tires
It was a scorching hot August day in the Midwest. My dash said 93 degrees in the mid-day heat as my Ford crested a rolling hill on U.S. Route 24 smack dab in Indiana when it happened. A hunk of metal fell off of the flatbed trailer in front of me somewhere between 65 and
Yokohama’s Heather Adelman: Grow People to Grow the Business
As a former college athlete, Heather Adelman is competitive by nature. She’s always striving to get to the next level, adding to her skillset and isn’t afraid to pick up the work when things need to get done. But she won’t tell you that–she lets her actions speak for themselves. “Simply put, Heather is the
The Trickle Down Effect of Tire Supply Chain Disruption [Audio]
For the last several years, the one word that constantly comes up in conversations about the tire business is supply–No. 1 getting the tires, and No. 2, getting the ones you need. Inflation has caused logistics and transportation costs to rise, and we’re still seeing port congestion and other ripple effects from COVID shutdowns and
Tire Supply Chains Are ‘Anything But Normal’ and They Won’t be for a While
For the last several years, the one word that constantly comes up in conversations about the tire business is supply–No. 1 getting the tires, and No. 2, getting the ones you need. Inflation has caused logistics and transportation costs to rise, and we’re still seeing port congestion and other ripple effects from COVID shutdowns and