What’s the Difference Between All-Weather and All-Season Tires? Drivers Don’t Know
Only three in 10 drivers can correctly name the key benefit of all-weather tires over all-season.
USTMA Consortium Analyzes 6PPD Alternatives in Tires
6PPD is an antioxidant and antiozonant that helps prevent the degradation and cracking of rubber compounds caused by exposure to oxygen.
Top 10 Stories of 2022
As the tire industry continues to recover from pandemic supply chain strains, 2022 brought a host of new tire launches as well as excitement around emerging tire trends… and topics that make you scratch your head. I think you’ll definitely see what I mean in this year’s list of top stories from 2022. To compile
Monro Leverages ATD Partnership, Waives Battery Install Changes
Monro, Inc. recently implemented a series of initiatives designed to help customers prepare for winter driving. The company said these efforts are part of a forward-looking strategic plan to position the company as a strong competitor in every market across the country. “Monro’s guiding principle is to be ready for the customer when they walk
Winter Tire Market Flat, But EV-Specific Products Bring Opportunity
Affected by pandemic supply chain disruptions and the uptick in sales of all-weather tires, the winter tire market in the U.S. has been largely flat in recent years. Despite the expectation that this will continue, tire dealers in snowy regions like the northern U.S. and Canada still should plan ahead to meet consumer demand in
Omni United Appoints Olli Seppälä as Global Head of R&D
Omni United has appointed Olli Seppälä as its global head of R&D. The company says Olli brings with him vast expertise in passenger, light truck and heavy-duty tires. Among other things, Omni United says he will be instrumental in driving product research, design, development as well as testing. Prior to joining Omni, Olli spent close
CUV Drivers Stretching Road’s Boundaries Means New A/T Tire Alternative
Put yourself in the shoes of a typical consumer. After spending way too much time cooped up inside over the past year two years, all you want is to pack a cooler full of bologna sandwiches and cart the kids out to a wild adventure in your Toyota RAV4 CUV for some quality time that
Call ‘A/T Lite’ Tires What You Will – This Segment’s Making a Name for Itself
A new tire segment popped into the marketplace a few years back. It’s built for consumers I’d refer to as “mild adventurers” – those who sometimes want to take their CUV over the river and through the woods to get to Grandma’s weird forest house, but still need a quiet, comfortable ride with great fuel
Capitalizing on the Winter Tire Opportunity
It’s a frigid February morning in Chicago. The kind of cold that creeps into the depths of your lungs, making it difficult and even a little painful to breathe. The kind of cold that literally takes your breath away. The snow was falling as I stepped into my car and took off across The Chicago
Most Viewed Tire Launch Stories of 2021
This year was filled with new tire launches, from all-terrain to all-weather and all-season tires, each boasting technology improvements from their predecessors and looking to take up some market share in their respective segments.
